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Tech

TechNova

SaaS Dashboard Design. Zero churn launch.

ClientTechNova SaaS
Timeline5 Months

Services Provided

  • UI/UX Design
  • Frontend React Development
  • User Testing
TechNova Case Study

The Challenge

TechNova had built a powerful backend for their new analytics tool, but the user interface was clunky and confusing. Beta testers were dropping off after their first login because the learning curve was too steep.

The Solution

We completely redesigned the application from the ground up. We conducted extensive user testing with their target demographic to understand their workflow and pain points.

The new dashboard utilized progressive disclosure—showing users only the data they needed immediately, with the ability to drill down into complex reports effortlessly. We built a comprehensive design system and implemented the frontend in React.

The Results

  • Zero Churn among the new cohort of launch users.
  • Time-to-Value decreased by 80% (users understood the product instantly).
  • Acquisition by a larger firm within 8 months of the redesign.

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