Content
OrganicRoots
Monthly Video OS. 500% Increase in engagement.
ClientOrganicRoots Skincare
TimelineOngoing
Services Provided
- Video Production
- Brand Identity
- Copywriting
The Challenge
OrganicRoots had an incredible, ethically sourced product line, but their branding was sterile and corporate. They needed a voice and a visual identity that matched the passion behind their ingredients.
The Strategy
We implemented our "Monthly Video OS" — a retainer service where we completely take over their visual content pipeline. We developed a warm, earthy brand voice and shot a series of mini-documentaries highlighting the farmers who grow their ingredients.
The Results
- 500% Increase in organic social media engagement.
- Brand Loyalty: Customer Lifetime Value (LTV) increased by 35% due to stronger brand affinity.
- Feature Placements in two major online beauty publications due to the striking new visual assets.
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