Marketing
Cafe Brew
Meta Ads Domination. 40% Increase in footfall.
ClientCafe Brew Roasters
Timeline2 Months
Services Provided
- Paid Social Ads
- Offer Creation
- Local SEO
The Challenge
Despite having incredible coffee and a prime location, Cafe Brew was struggling to compete with larger chains nearby. They needed a way to predictably drive foot traffic during their slower afternoon hours.
The Execution
We deployed a hyper-local Meta Ads strategy. We created a "Secret Menu" campaign exclusively available to users who clicked our ads within a 3-mile radius of the cafe.
Users were directed to a simple landing page to claim a digital coupon, which allowed us to build an email and SMS list of local coffee enthusiasts for future marketing.
The Impact
- 40% Increase in daily footfall, completely eliminating their afternoon slump.
- Cost Per Acquisition of just $1.15 per claimed coupon.
- 2,000+ Local Subscribers added to their SMS marketing list.
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